{"about_product": ["1 - 16 oz pouch of Birch Benders Organic Classic Pancake and Waffle Mix (Packaging may vary)", "Non-GMO, USDA Organic, Vegan, BPA Free, Kosher, Cholesterol, Dairy, and Fat Free", "Preparation is a breeze: simply scoop the desired amount of mix into a bowl, add water, mix, and make! That's right, JUST ADD WATER no eggs or milk necessary", "The fluffiest, tastiest pancakes imaginable", "If you don’t want to use it all at once, our resealable closure keeps the mix fresh for next time"], "product_description": "Founded in 2011, Matt and his then girlfriend-now-wife, Lizzi set out to build a naturally delicious and cleaned up pancake & waffle mix. The duo experimented with every ingredient they used, and ended up with the fluffiest, tastiest just-add-water pancake & waffle mixes imaginable.", "product_information": {"UPC": "856017003387", "ASIN": "B00NY5ZW8I", "Units": "16 Ounce", "Manufacturer": "Birch Benders, LLC", "Customer Reviews": "4.6 4.6 out of 5 stars \n\n (11,436)", "Best Sellers Rank": "#20,703 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #53 in Pancake & Waffle Mixes", "Item model number": "0856017003387", "Product Dimensions": "3.05 x 5.25 x 9 inches; 1.01 Pounds", "Is Discontinued By Manufacturer": "No"}, "product_details": {"Brand": "Birch Benders", "Flavor": "Classic", "Specialty": "Non GMO, Organic", "Unit Count": "16 Ounce", "Number of Items": "1"}}